Rising Demand for Budget-Friendly Electric Cars
In the Chinese automotive market, several companies are shifting their focus towards affordable electric vehicles. Among these, the Toyota bZ3X has emerged as a standout model. This newly launched electric SUV has created waves in the market, with its demand overwhelming Toyota’s booking system shortly after sales began. Notably, it is the first non-Chinese brand to initiate a price war in China’s electric car sector.
Affordable Pricing Strategy
The Toyota bZ3X’s price starts at around ₹13 lakh, making it comparable in size to the Tata Harrier. This aggressive pricing strategy played a key role in attracting buyers. Launched under the GAC Toyota partnership, the bZ3X received over 10,000 bookings within the first hour of sales.
Battery Options and Range
The Toyota bZ3X is available in multiple variants:
- 430 Air and 430 Air + Trims: Equipped with a 50.03 kWh battery pack, these variants offer a driving range of 430 km per charge.
- 520 Pro and 520 Pro + Trims: These models feature a 58.37 kWh battery pack, delivering a range of 520 km per charge.
- 610 Max Trim: This top-tier variant includes a larger 67.92 kWh battery pack, providing an impressive 610 km range on a single charge.
The Air and Pro models are powered by a 204 bhp electric motor, while the Max model steps up with a more powerful 224 bhp motor.
Design and Features
Measuring 4,600mm in length, 1,875mm in width, and 1,645mm in height, the Toyota bZ3X boasts a wheelbase of 2,765mm. Its exterior features include sleek LED lighting, large wheels, robust body cladding, flush door handles, chrome accents, and a charging port on the front right quarter panel. The blacked-out roof and pillars enhance its sporty aesthetic, while a LiDAR sensor above the windshield supports autonomous driving capabilities.
Advanced Technology and Interior
The Toyota bZ3X is packed with cutting-edge technology, featuring:
- 11 cameras
- 12 ultrasonic radars
- 3 mm wave radars
- LiDAR sensor
All these components are managed by the Nvidia Drive AGX Orin X system for enhanced autonomous driving features. Inside, it offers a luxurious experience with a 14.6-inch infotainment screen, an 8.8-inch instrument display, an 11-speaker Yamaha sound system, ambient lighting, and premium interior styling.
Pricing Details
The Toyota bZ3X starts at CNY 109,800 (approximately ₹13 lakh) for the base 430 Air model and goes up to CNY 159,800 (approximately ₹19 lakh) for the top-end trim.
